For my last blog post I’m going to talk about this Postmodernist world we are living in once again. I’m not ending on the highest of notes but some things we discussed in American Literature today got me thinking.
We’ve been discussing White Noise by Don DeLillo in class and some of the themes that come up in it. The theme of consumerism in particular made me think.
Our society is entirely branded. For example, everybody (maybe I shouldn’t assume) knows brands like Coke, McDonald’s, Nike, Hilfiger etc. The list goes on and on.
Consumerism gives us ideals about life, well at least about the life we should be living. Who decided that these brands were a necessity?
Is there a certain way we should be living? I think there are some moral codes we should all follow, like treating people with respect as one example. If you were to live your life entirely based off what you THINK you should be doing, then that’s not going to be a happy life.
Maybe you’ll feel fulfilled momentarily or feel some sense of achievement if you ‘consume’ the ‘right’ things but is this real happiness…
I’m starting to get really philosophical and I am wondering if anything I’m saying is making any sense. Also, maybe I’m asking too many questions. I think you need to question yourself sometimes though.
We discussed how consumerism is making people homesick for things that they’ve never had and maybe never will have. I think it’s natural to want more for your life, but maybe we need to step back and consider what’s actually going to make us happy?
Is a brand name really that important to you?